Project 3

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natural, 2019


What is 'natural'? It is a vague term that means different things to many people- to some, meat is natural. To some, only eating plants is the only way to qualify as natural. In my short, I endeavor to question this dynamic in attitudes towards farming, food, and sustainability. I want viewers to come away thinking about their deep seated biases towards food and question why exactly they feel the way they do- is it because of a truly deeply held belief, or is it a gut reaction to something that someone else has shown them? The short does not aim to demonize one particular facet of consumption - this film is not anti-vegan, anti-GMO, or pro-factory farming. Rather, I want things like conspicuous consumption and branding of food, the dichotomizing of plants as food and meat as food, and even so far as the place of humans in the food chain to become questions in the forefront of the viewer's mind. I will know I have succeeded if even one person looks at their next meal with more mindfulness and credence than they have given it before.

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