Project 3

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natural, 2019


What is 'natural'? It is a vague term that means different things to many people- to some, meat is natural. To some, only eating plants is the only way to qualify as natural. In my short, I endeavor to question this dynamic in attitudes towards farming, food, and sustainability. I want viewers to come away thinking about their deep seated biases towards food and question why exactly they feel the way they do- is it because of a truly deeply held belief, or is it a gut reaction to something that someone else has shown them? The short does not aim to demonize one particular facet of consumption - this film is not anti-vegan, anti-GMO, or pro-factory farming. Rather, I want things like conspicuous consumption and branding of food, the dichotomizing of plants as food and meat as food, and even so far as the place of humans in the food chain to become questions in the forefront of the viewer's mind. I will know I have succeeded if even one person looks at their next meal with more mindfulness and credence than they have given it before.

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Project 2 Critique feedback

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I enjoyed all the feedback I got! I'm very glad people responded well to my somewhat silly topic choice to propagandize for. Some of the critique I would definitely take action on if I were to go back and work more on the piece (particularly the flowers; a larger size for better readability at a distance is something that I more or less knew but didn't feel like going through the process of doing!), but on some other critiques I'd play the artist card (I was and still am particularly enamoured with the color and layout I went with on the "ROUNDABOUTS" text on the upper portion- I went through a bunch of different layouts for it and ultimately the one I went with was the one that clicked for me once I played with it. And that's the guiding principle on a lot of my choices in my art!). All in all, I'm extra happy with the fact that there was no major substantive criticism of my piece- that makes me feel that I did a good job in conveying my message and that ...
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